No one runs a business forever.

Build value. Create options. Prepare for what comes next.

You may not know yet how or when you’ll exit, or what you need to change to get the best possible outcome. Exit Compass helps you build a more valuable and transferable business, while making sure you’re ready for the transition and whatever comes next.

Receive your personal Exit Readiness Map.

Emily Potts smiling at a desk, writing in a notebook.

You’ve built a business you’re proud of. Now you want an exit you can be proud of too.

At some point in the future, you’ll want to realise the value you’ve built in your business.

The financial outcome is a key part of this, but you also care about what happens to your team, your customers, your reputation and the legacy you leave behind.

Whether your future looks like a sale, MBO, EOT, succession or simply stepping back, the route may be different, but the principle is the same:

the more exit ready you and your business are, the better positioned you are to achieve the outcome you want.

Exit Compass is designed for owners of established businesses who want to build value, explore their options and prepare for a future beyond running the business.

What does being exit ready actually mean?

Attractive

A business with the financial quality, future potential and strong commercial fundamentals that make it valuable to someone else.

Transferable

A business that can thrive without everything depending on you, with the people, systems and capability to continue successfully when you step away.

Aligned

A business that can support what you want from the future, with realistic options that fit your financial, personal and practical priorities.

And because exit readiness isn’t only about the business, it also means making sure you’re ready for the transition and what comes afterwards.

The stronger these foundations, the more choice you have over how and when you eventually exit.

The Exit Readiness Assessment

Find out how exit ready you are

An example Exit Readiness Map: twelve areas arranged in four coloured quadrants, Attractive, Transferable, Aligned and Prepared, with a shaded shape showing how strong each area is.

The Exit Readiness Assessment looks at how ready your business is for exit, showing where you’re already strong, where value or transferability may be constrained, and where change could make the biggest difference.

It also looks at your own readiness as a founder: how clear you are about what you want from an exit, and how prepared you are for the transition and what comes afterwards.

You’ll receive a personal Exit Readiness Map showing your current position and the areas most likely to strengthen your future options.

Built on a structured methodology across twelve areas of business and owner readiness, it provides a robust, meaningful diagnostic and a clear next step.

Find out more about the Exit Readiness Assessment

What happens next?

  1. 1

    Assess

    Free Assessment

    Complete the free Exit Readiness Assessment and receive your personal Exit Readiness Map, highlighting your strengths, constraints and areas of opportunity.

  2. 2

    Prioritise

    Clarity & Options Session

    Explore your results in a 90-minute Clarity & Options Session. We’ll look at what the findings mean for you and your business, explore your options and identify the priorities that matter most right now.

    Explore Clarity & Options
  3. 3

    Move Forward

    Tailored Support

    I can help you turn your ideas and priorities into action and make meaningful progress towards your exit goals.

    Support is tailored to you and your business. A Strategy Day helps you clarify your direction and develop a practical, prioritised roadmap. Ongoing Support helps you put your priorities into practice, navigate challenges and maintain momentum.

    Discuss tailored support

The best time to prepare is before you need to

Building value, reducing dependence on you as the owner and strengthening the areas a future buyer or successor will care about takes time.

Ideally, preparation starts three to five years before you intend to leave. Taking steps to strengthen your business, reduce its dependence on you and address potential risks can make it more attractive to future buyers, improve its value and give you more options when the time comes. The final year or two can then focus on getting the business transaction-ready: resolving outstanding issues, preparing for due diligence and reducing execution risk, helping a deal progress more smoothly and quickly.

But a successful exit isn't just about completing a deal. Preparing early also gives you and your team time to plan for the handover and changes that follow, reducing the risk of losing hard-won value during the transition. It also creates more choice over how and when you eventually exit.

What clients say

I had never sold a company before and was really information seeking. There was no point signing up for firms who wanted to do the pitch deck and market the business when I didn’t even know if I could sell the company. Emily gave me the space to think, a clear structure, and helped me work out my options first. I realised I was further along than I thought.

Caroline Morton, Clinical Metrics

Emily has a great way of asking the right questions, challenging my thinking and holding me accountable for actually doing the things we agreed. Her practical tools and frameworks helped turn our conversations into something tangible that I could take away and work with.

Rupert Turton, Blue Dragonfly Insights

Exiting a business which I had set up and grown for 12 years, but which was all-consuming, was always going to be very challenging. By choosing to work with Emily...I found the support I needed to help me to get through this. Emily has significant business experience, went through her own difficult exit journey ... and has a guaranteed deep understanding of whatever issues are being discussed as part of her client's exit journey... Emily has a very friendly approach, always empathetic to where her client is in the moment, and very positive. She is very easy to work with, but will challenge her client to think deep and work hard to ensure a best possible result.

Andrew Smith, Founder Bread & Roses

Strategic adviser. Exited founder. Coach.

Why work with Emily?

I bring together commercial and strategic thinking from my management consulting background, first-hand experience of building, leading and selling my own business, and professional coaching expertise for the leadership and personal challenges that come with change.

This means we can work on both sides of exit readiness: strengthening the business while making sure you’re ready for the decisions, transition and life beyond it.

I work alongside accountants, lawyers, corporate finance advisers and other specialists where needed. I don’t sell businesses and my fee doesn’t depend on whether a transaction happens, so the focus stays on the outcome that is right for you.

More about Emily

How exit ready are you?

You don’t need to have all the answers before you start preparing.

Find out where you and your business stand today, what’s already strong and where focusing now could build value and strengthen your future options.

Receive your personal Exit Readiness Map.